Brand Identity and Website
The brief was to re-imagine XPO for the future and re-fresh the exisiting branding, a new website and guidelines with all new elements.
After simplifying the logo slightly, I kept the brand colour palette, adding a playful gradient as a way to easily brand images and overlay, feeding back to the dynamic nature of the business.
I used the logo as it's own graphic element, enlarging it and letting it also become an image mask for additional elements, bringing the brand to life.
I also re-designed the website from the ground up working closely with developers to create the best user experience possible.