Merivale Gift Cards
Art direction, concept and roll out
Hospitality powerhouse Merivale needed to revamp and invigorate sales of gift cards following Sydneys lock down. I had to create a campaign speaking to all facets of Merivale's offerings, appealing to both corporate gifting and regular consumers.
After developing the concept I created all the assets, including but not limited to digital banners, video, social posts and stories as well as print collateral.
The new campaign was a success with gift card sales rising and generating 3x more orders than in previous years.