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Merivale Gift Cards

Art direction, concept and roll out

Hospitality powerhouse Merivale needed to revamp and invigorate sales of gift cards following Sydneys lock down. I had to create a campaign speaking to all facets of Merivale's offerings, appealing to both corporate gifting and regular consumers.

After developing the concept I created all the assets, including but not limited to digital banners, video, social posts and stories as well as print collateral.

The new campaign was a success with gift card sales rising and generating 3x more orders than in previous years.

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