March into Merivale
Brand Identity & Web Design
March into Merivale is a five-week Sydney food and wine festival showcasing first-class food, desserts and drinks from over 50 of Merivale’s restaurants and bars.
I worked heavily on every facet of March into Merivale, including the developing the identity of "Guilty Pleasures", using provocatively striking imagery to delve into your deepest desires. Using an unabashedly youthful and bold colour palette that demands instant attention.
I developed and created the logo used throughout all event material, ensuring that the end result was clean and easily legible whilst remaining polished, with an editorialised edge that would work well within theme.
Two brochures were used for the event, where I spearheaded the design and concept as well as selecting images and organising content, ensuring I worked closely with the marketing team so that all events were covered appropriately. Over 20,000 brochures were printed for the event and placed in the weekend portion of the SMH.
Images were retouched and colour corrected, digitally composited, and I assisted in art direction of the visual design and structure of the website, as well as creating various web assets used.