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Loyal-Tea App

Campaign & Video Art Direction and Design

Chatime released an app for that allows customers to collect loyalty points, order drinks and access member discounts.

The campaign was to life with a simple educational animation, infusing the bright and quirky features that Chatime has to offer.

I also created an EDM that was was sent out to current members to educate the on ease of use and the functionality of the app.

The campaign appeared in EDMs, social posts, instore POS and a mini-site.

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