Bank Of Queensland | Brand Guidelines

Brand Guidelines

Given a handful of previously created campaign posters and digital banners, I was tasked to create the band guidelines for Bank of Queensland (BOQ).

Using only a handful of marketing assets I fleshed out the guidelines and developed the rules from typography through to imagery checking in with the creative director along the way.

I soured and created imagery to feature throughout and developed a package that was consistent, thorough and clear with a visually pleasing aesthetic that was true to the BOQ brand. I also wrote a majority of the copy with the creative director overseeing on the way

The final document is 66 pages long, with a tight deadline, having created the document in only 2 weeks. Below is a small selection of a few pages from the final document.

 

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